Ubisoft

Ubisoft is a French video game publisher and developer behind numerous international franchises. The company also operates Ubisoft Connect and develops programs designed to bring its development teams closer to their player communities.

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Is Ubisoft really in crisis? Studios are closing, but the games are finally offering a few reasons for optimism

Calling Ubisoft troubled has become almost too easy. Studios have closed, projects have been cancelled, releases delayed and costs cut. Then Assassin's Creed Black Flag Resynced arrived, beat its full-year sales expectations in two weeks and set a new Steam concurrency record for the franchise. The company is clearly under pressure. The games are beginning to tell a slightly less miserable story.

Maëlle 23/09/26
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Ubisoft wants players testing games before it even knows what they will become

A beta usually arrives after most of a game's basic identity has already been decided. Ubisoft is experimenting much earlier. The Player Council is opening projects whose core loops are still being evaluated and, in some cases, whose commercial future has not been decided at all.

Kader 28/08/26